Limited Supply of First Edition Hellboy II: Golden Army Stretchables

North Hills, Calif., July 23, 2008 - Imperial Toy is releasing a limited supply of first edition life-like stretchable™ figurines based on Universal Pictures’ Hellboy II: The Golden Army (now in theaters), for distribution to the fans at Comic-Con 2008. The early edition figurine is modeled after Ron Perlman’s character, Hellboy; it measures seven inches in length and includes a removable coat. Life-like stretchable™ material, patented by Imperial, is known for its smooth texture, elasticity and ability to showcase a great deal of character detail. The figurine is developed through a licensing agreement with Universal Studios Consumer Products Group.

"We know that the fans demand the best sculpting and character likeness, and we are confident we really delivered with our Hellboy II: The Golden Army life-like stretchable™, " said Tim Thompson, SVP Marketing, Imperial Toy.

Limited supplies will be available at the Dark Horse Comics booth, #2615.  Hellboy II: The Golden Army opened in the No. 1 position at the box office on July 11, 2008.

About Hellboy II: The Golden Army

With a signature blend of action, humor and character-based spectacle, the saga of the world’s toughest, kitten-loving superhero continues to unfold in Hellboy II: The Golden Army. Bigger muscle, badder weapons and more ungodly villains arrive in an epic vision of imagination from Oscar®-nominated director Guillermo del Toro (Pan's Labyrinth, Hellboy).

After an ancient truce existing between humankind and the invisible realm of the fantastic is broken, hell on Earth is ready to erupt. A ruthless leader who treads the world above and the one below defies his bloodline and awakens an unstoppable army of creatures. Now, it’s up to the planet’s toughest, roughest superhero to battle the merciless dictator and his marauders. He may be red. He may be horned.  He may be misunderstood. But when you need the job done right, it’s time to call in Hellboy (Ron Perlman).

Along with his expanding team in the Bureau for Paranormal Research and Defense—pyrokinetic girlfriend Liz (Selma Blair), aquatic empath Abe (Doug Jones) and protoplasmic mystic Johann—the BPRD will travel between the surface strata and the unseen magical one, where creatures of fantasy become corporeal. And Hellboy, a creature of two worlds who’s accepted by neither, must choose between the life he knows and an unknown destiny that beckons him. 

About Imperial:

Founded in 1969 and headquartered in North Hills, CA, Imperial Toy® is a privately held toy manufacturer with a catalogue of some of America’s best-selling toys. Additional facilities are in Memphis, San Diego, Hong Kong, and Tijuana, Mexico. The company has a wide distribution network which includes leading national stores such as Target, Wal-Mart, Walgreens, K-mart, Kay-Bee Toys, and Toys ‘R Us. The company is No. #1 manufacturer of bubbles and bubble toys in the world and the producer of toys for leading children’s entertainment companies including Little Tikes®, Nickelodeon ®, Thomas the Tank Engine®, Bob the Builder®, and Universal®. For further information, call 818 536 6500 or visit www.imperialtoy.com

About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of its extensive property portfolio. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.